The market has shifted, and nowhere is that more important to understand than in the luxury segment. Nationally, buyers are negotiating an average of 7.9% off list prices. Homes are sitting 67 days before going under contract. Contract cancellations just hit 13.7%, the highest rate since 2017. These are not abstract statistics. They are the conditions every seller in today’s market is navigating. The...

One of the most beautifully upgraded homes to hit LPGA International this year is now available. Welcome to 2137 Divot Drive, a stunning Onyx floor plan offering 4 bedrooms, 3 bathrooms, and 2,761 square feet of thoughtfully designed living space, loaded with over $150,000 in owner upgrades. About This Home Built in 2025, this new construction home sits on a 9,147 square foot lot in the prestigious LPGA...

Something notable is happening in the Volusia County real estate market, and it is showing up in the numbers. In the past few weeks, 337 properties across Volusia County reduced their asking prices, averaging a 3.3% cut per home. Zoom out to Central Florida and that number climbs to 1,571 price reductions. Sellers are recalibrating, and buyers who are paying attention stand to benefit. Why Are Sellers...

If you follow housing news, you may have caught a headline earlier this month that most people scrolled right past. On March 13th, the U.S. Senate passed significant housing legislation targeting two of the biggest pressure points in the market: institutional investors buying up homes and the chronic shortage of available supply. It did not get the attention it deserved. Let’s break it down. What the...

If you’ve been waiting for the right moment to buy a home in Florida, the data is finally telling you something worth listening to. Florida is entering its third straight year of market rebalancing. Inventory is up 23% year over year. Median prices are softening, down 2 to 3% compared to last spring. And perhaps the most striking number: 76% of Florida homes are currently selling below asking...

You Prepared for Hurricanes. But What About Hail? Florida homeowners are some of the most hurricane prepared people in the country. Storm shutters, generator backup plans, flood insurance riders. We take it seriously because we have to. But new data from Cotality's 2026 Property Risk Report reveals a growing threat that most Florida homeowners are not thinking about: hail. The Numbers Are Striking More...

The New Wave of Real Estate Disruptors A Denver based startup called Ownli just launched nationwide across 43 states, including Florida. Their pitch? Commission free home sales with over 500,000 listings and claims of average savings of $42,832 per transaction. It sounds compelling. And for some sellers, a flat fee or commission free model might seem like an obvious choice. But before you list your...

Six Months of Growth and Counting Florida Realtors just released data that should have every homeowner paying attention: closed home sales across the state have increased year over year for six consecutive months. At the same time, new listings are starting to drop, signaling that the inventory surge we have seen since 2022 may finally be coming to an end. For sellers in Volusia County, this is...

The Headlines Say One Thing. The Data Says Another. If you have been scrolling social media or watching the news, you have probably heard that the housing market is slowing down, that buyers are sitting on the sidelines, and that nobody is making moves. It makes for great headlines. It also happens to be wrong. The latest data tells a completely different story, and if you are thinking about buying or...

The Magic Number for Selling Your Home in 2026 New data from HousingWire reveals a powerful pattern in today's market: homes with strategic price adjustments of around 3% are selling significantly faster than those that sit and wait. For sellers in Volusia County, this insight could not come at a better time. Florida has been flagged as one of the states with growing inventory, which means buyers have...